Semtech Teams with InVue to Implement LoRaWAN into Retail Industry
12 May 2021 – Semtech Corporation (Nasdaq: SMTC) today announced its collaboration with InVue, a global provider of intelligent hardware and software systems for retail, consumer electronics and data centers. This partnership will integrate the LoRaWAN® protocol into InVue LIVE compatible products across retail display, security and operations.
“I consistently hear from our retail customers around the world about the growing need for not only data, but actionable insights which result in greater efficiency, security and less friction for shoppers in stores,” said Chris Gibson, InVue chief product and marketing officer (right). “With LoRaWAN, we can deliver on these priorities across a variety of retail applications through our InVue LIVE products in a simple, secure and scalable way.”
InVue’s integration of the LoRaWAN protocol into its InVue LIVE products highlights a successful implementation of LoRaWAN into the broader retail industry and improves the key areas retail continues to invest in – operational readiness, and ultimately, the shopper experience (product availability, convenience and customer insights). This suite of products enables retailers to monitor and manage these operations through a single platform in addition to delivering actionable data and insights in real-time.
Each InVue LIVE device uses a LoRaWAN network to wirelessly connect to the internet while offering bi-directional communication, end-to-end security, mobility, and localization services. This functionality allows retailers to track customer interaction with display merchandise for phones and tablets (S3100V and OnePOD Wireless), reduce theft (OneKEY), measure on-shelf availability (OSA Sensor), and automate on/off as well as planogram reporting electronics displays (TV Manager).
“As the Internet of Things (IoT) continues to revolutionize the world around us, the application in retail has been nothing short of remarkable with the LoRaWAN protocol,” said Marc Pegulu, Vice President of IoT product marketing and strategy for Semtech’s Wireless and Sensing Products Group. “Our collaboration with InVue is groundbreaking for both the customer and retailer due to LoRaWAN protocol capabilities that offer ease of deployment, scalability and even streamline operation costs for retailers to understand what is happening in their stores.”
The InVue retail solutions utilize products that are a part of the LoRa Core™ portfolio. The portfolio provides global LoRaWAN network coverage and is targeted at several vertical industries including asset tracking, building, home, agriculture, metering, and factory automation.
To learn more about LoRa®, visit www.semtech.com/lora.