Samsung Electronics Launches IoT Data Monetisation Solution
31 July 2017 – Samsung Electronics today announced the launch of Samsung ARTIK™ Cloud Monetisation for the Internet of Things (IoT), a new service to monetise the data shared by IoT devices.
The service enables device manufacturers and service providers to tap into an open ecosystem and create service plans that generate revenue directly from the interactions of devices and services. Device manufacturers can take advantage of Samsung ARTIK™ Cloud’s extensive interoperability features to generate new revenue streams and implement new business models, such as hardware as a service.
IoT enables device manufacturers to shift their operating model from selling hardware to selling hardware products connected to digital applications. Today, many device manufacturers have trouble recouping data costs associated with free applications and supporting an ecosystem of third-party devices, apps and services. These manufacturers either absorb the data costs of devices in the field, or include anticipated data costs in the retail price of devices.
Samsung ARTIK™ Cloud Monetisation addresses this problem by providing a complete brokering, metering and payments system. It gives device manufacturers an easy way to make their devices interoperable with third party devices and applications, and monetise data usage.
With the Samsung ARTIK™ Cloud developer portal, device manufacturers have the flexibility to define service plans that meet their business needs. Samsung ARTIK™ Cloud brokers and meters user interactions against defined plans, and manages upgrades, payments and revenue shares back to device OEMs.
"Samsung is committed to growing the IoT data economy," said James Stansberry, Senior Vice President of IoT Business Team at Samsung Electronics (above). “Samsung ARTIK™ Cloud Monetisation uniquely positions us to help device manufacturers find new ways to make money from IoT and enable more applications for their customers. This is part of our long-term strategy to facilitate the development of secure IoT products and services, promote wide-scale interoperability, and create a platform and business model for an entire IoT ecosystem to thrive. Like the mobile phone industry, IoT will be driven by open systems, interoperability and support from innovative applications.”
“Samsung ARTIK™ is leading the way in helping device manufacturers easlily make their devices interoperable with third party devices and applications, as well as be able to monetise data use, and we are excited to be part of the journey,” said Pete Horton, Vice President of Market Development at Legrand, a global specialist in digital building infrastructure (left). “The new data broker model helps Legrand focus on our core competency of building market leading devices, while also allowing us to benefit from Samsung's open ecosystem of third party apps and services. It’s the missing piece to the IoT puzzle.”
“We're excited to partner with Samsung ARTIK™ on the new monetisation model,” said Stefan Grosjean, founder and CEO of Smappee, provider of smart energy solutions (right). “Increasing the reach of devices while also providing a path to monetisation is key to the successful evolution of IoT.”
Source: Samsung Electronics